One of the most important factors in determining the theme of your website is the content of your website. For example, if you run a photography website, the focus is more on the images but if you have a niche, such as my poetry or financial news, then the photos are secondary because the content is the rule of this type of website. The goal is to make your website stand out visually and aesthetically. A theme determines the look and feel of your WordPress website. So it is very important to choose the most suitable theme for you.
Here are 6 features to look for when selecting a WordPress theme,
1. Responsive website design
Design is one of the most important features to consider when choosing a theme for your website An increasing number of people visit the website from their mobile phones and tablets. It is very important that your website is responsive, as it has a direct impact on the customers who visit your website. One of the main reasons for choosing a non-responsive theme is that the website admin does not have to be consistent across multiple websites, content sets and even all modes of viewing the UI (user interface). Many applications use Bootstrap to create their themes as well as website designs. Here is a list of over 40 best responsive WordPress themes built with Bootstrap compiled by Codeine.
2. Social media is friendly
In today’s technological age, social media is a powerful tool for enhancing the customer experience and connecting with them better. In this regard, it is better to choose a theme that emphasizes the support of social media platforms as well as sharing options.
Some popular social media applications that should be included are Facebook, Twitter, Google+, and Pinterest. Having a social media share icon on your website will increase the reach of your website because it becomes easier to share content. If the theme you choose does not include social media, you can always install the necessary plugins.
3. Page style
Simply put, page style is the layout of your website. A non-chaotic, simple but informative website that attracts customers without leaving them. Page styling relies heavily on issues such as sidebar placement and overall page customization.
Before we get into more details, let’s take a look at what a page and post are. Pages and posts are the two main types of posts that store data on your website. The difference between the two is in how they appear on your web page. Pages are usually placed in a hierarchical manner where posts are displayed in reverse chronological order (wrt date of publication). The content/index section of your website is an example of a post.
But the important question here is, why do you put so much emphasis on page style and its customization? One reason may be to give your audience an ‘eye-treat’ so that they can easily engage. Each page can be styled depending on the content of the page, which makes your website look different. However, care should be taken that the page styles match each other so that the transition looks smooth and flawless.
You need to be well versed with HTML, CSS, and PHP to create custom page template styles and this in itself is a big process that we will cover later. But if you are trying to change your existing theme, “How To Create A WordPress Child Theme” is a great post.
Search engine optimization is very important when it comes to promoting your website and getting it listed on search engines. Website theme plays a very important role in SEO ranking and optimization. Some of the basic things you should include in your theme are conversion rate optimization, website readability by any search engine, website speed and compatibility with external SEO plugins.
Here are 20 SEO-friendly themes for your WordPress website to increase your site optimization. In addition, there are plenty of plugins to choose from in the WordPress Store, some of which are Yoast SEO and All in One Seo Pack. Also the content of the website should be SEO-specific and the URL should be in the form of a permalink. These things may seem trivial but they can go a long way in making your website search engine friendly.
5. Customization options
WordPress Themes offer free or paid (premium) theme customization regardless. Choosing a pre-designed theme is an easy task. The primary goal of theme customization is to make sure your website looks unique and elegant and distinct from every other website that uses the same theme template.
Themes can be customized in two ways e.g. Coding and non-coding (design). What you choose as an administrator is up to you. If you are good at coding then go for it. However, one word of advice would be to pay attention to the customization changes you are making otherwise your website will look like a mess. With the second option, you can search for themes that have built-in plugin support, so you can customize the website without coding. Another difference is that if you are an advanced designer you create your own themes in Adobe Photoshop and save them in PSD format, you can not only customize the color but also the design and layout.
But before you customize, always think from the user’s perspective. What do they want on the website? Is your website professional, clean and simple, or messy? Or is it user-friendly or not? These little things can go a long way in representing your brand and attracting a wider audience base.
6. Support and update features
One of the most important features of a theme is the support and update features. Themes that have this feature tend to get more reviews and are always in the loop Having this feature enables your website to be compatible with your WordPress website since WordPress is updated regularly.
Popular themes have this feature because they don’t want their themes to run out This information is usually referred to in their description section. If you keep changing your theme often, your website will lose customer appeal because it no longer looks professional enough. The best way to move forward is to choose a theme that automatically upgrades and provides customer support. This is an important feature that sets a theme apart from others.
While good quality support is usually offered in premium themes, there are some free themes to offer, all you have to do is find them.
WordPress offers a plethora of themes from free to premium, each with its advantages and disadvantages. And choosing the right themes from the pool of themes available for WordPress can be a daunting task.
However, if you keep the above features in mind when choosing a theme, it will not be so much of a hassle. Just remember that your theme has a responsive design, this should be the first priority the rest will follow later.
Although no two themes are created the same, each theme works differently for each website. What looks good to one visitor may not be so great to another. So do your research and take your time when choosing a theme and don’t just go with the flow. After all, the theme you choose will present your website to users, it’s your online identity, make it valuable!